Privacy Policy

1. Information We Collect

When you create an account on Brand-O-fluence, we collect information you provide directly, including your name, email address, and password. If you are an influencer, we may also collect information about your social media accounts when you connect them to our platform, including account identifiers, usernames, follower counts, and post metrics.

2. How We Use Your Information

We use the information we collect to operate and improve the Brand-O-fluence platform, connect brands with influencers, process payments, send transactional emails (such as verification codes and campaign notifications), and comply with legal obligations.

3. Social Media Data

When you connect a social media account (Instagram, YouTube, or TikTok), we access your profile information, content metrics and audience analytics solely to display your reach to brands on the platform. For some platforms this includes private analytics that only you as the account owner can normally see — section 4 sets out exactly what we retrieve from YouTube. We store access tokens in encrypted form. We request read-only access, and we do not post on your behalf without explicit authorisation.

4. YouTube API Services

Brand-O-fluence uses YouTube API Services. Connecting a YouTube channel is optional — you can use the platform without it. We request two read-only permissions, youtube.readonly and yt-analytics.readonly, and we only ever read the single channel you choose to connect. We never upload, edit, comment on or delete content, and we make no requests against any other channel.

Public channel information. Your channel identifier, title, description, custom URL, country, banner and trailer, keywords and topic categories, channel creation date, made-for-kids and privacy status, subscriber and view counts, and for your recent videos the title, thumbnail, publication date and public view, like and comment counts.

Private channel analytics. With your permission we also read figures that YouTube shows only to you as the channel owner: views, watch time, average view duration and average view percentage, audience retention for your best-performing video, subscribers gained and lost, likes, dislikes, comments and shares, YouTube Premium views and watch time, card impressions and click-through rates, and playlist additions and removals. These are collected over a rolling 28-day window together with a day-by-day trend and a per-video breakdown.

Aggregated audience breakdowns. We retrieve the audience summaries YouTube provides for your channel: viewer age group and gender, country and city, the traffic sources and search terms that brought viewers to your videos, external referring websites, device type, operating system, playback location, sharing service, subscribed and unsubscribed viewers, and content type. YouTube supplies all of these as aggregated percentages and totals. We never receive information identifying an individual viewer, and YouTube withholds these breakdowns entirely for channels below its minimum audience threshold.

Why we collect this. This information is shown on your own profile and media kit, and to brands you have accepted a connection with, so they can assess whether your audience fits a campaign before offering you a paid collaboration. It is used for no other purpose. We do not sell it, use it for advertising, or disclose it to anyone other than the brands you connect with.

By connecting your YouTube account you agree to be bound by the YouTube Terms of Service. Any data Google receives in connection with these services is handled in accordance with the Google Privacy Policy.

You may revoke Brand-O-fluence's access to your YouTube data at any time from the Google security settings page, or by disconnecting the account from your Brand-O-fluence dashboard. Revoking access stops all further retrieval of your YouTube data, and any stored YouTube data is deleted within 30 days. While your channel remains connected, the data described above is refreshed from the YouTube API at least every 30 days so that it never becomes stale.

5. Data Sharing

We do not sell your personal data. We share data with third-party service providers only as necessary to operate the platform (for example, Stripe for payment processing and Resend for transactional email). These providers are contractually bound to protect your data.

6. Data Retention

We retain your account data for as long as your account is active. You may request deletion of your account and associated data at any time by visiting our data deletion page or by contacting us.

7. Security

We use industry-standard security measures including encrypted storage of sensitive credentials, HTTPS for all data in transit, and JWT-based authentication with short-lived access tokens.

8. Contact

If you have questions about this privacy policy or how we handle your data, please contact us at info@brandofluence.com.